WHY YOUR BUSINESS NEEDS VIDEO
In today's digital landscape, there is absolutely no more debate: Your business needs video! If your company has yet to incorporate videos into your marketing strategy, you are missing out on a tremendous amount of online traffic and growth opportunities.
To effectively market to new prospects and establish lasting relationships with existing clients, every business needs video. In fact, the primary reason your business needs video is to avoid becoming irrelevant.
Research has shown that posting social media videos results in 1200% more shares than image and text posts combined. Additionally, a staggering 86% of people would like to see more videos from their favorite brands. By utilizing video, you can elevate engagement and broaden your reach to a wider audience.
Videos share information and entertain viewers simultaneously.
While some companies use videos for advertisements, explainer videos and how-to videos are highly effective marketing tools. They appeal to prospects at various stages of the sales funnel, providing a chance to convert them into paying clients before they commit to a particular brand.
Moreover, explainer and how-to videos are also effective because they offer valuable information and engagement to clients. Instead of chasing after clients, your videos can attract them to your brand.
Beyond explainer videos, videos can be utilized to share information on product updates, company events, and other changes at your company. Research indicates that when consumers seek out new information about products or services, 68% of them prefer to watch videos over reading articles, presentations, infographics, or ebooks. To keep up with modern consumer preferences, businesses must adopt video as their go-to mode of communication.
Video is essential for improving social media engagement.
It's important to keep in mind that any social media exposure you get is free (aside from paid ads). By engaging viewers with your video content, you can encourage them to share it with their network, friends, and followers.
Increased engagement will boost your brand awareness and generate additional leads for your company. Social media sites offer advanced analytics, which can help you measure the exact engagement and virality of your videos. For example, on Twitter, a tweet with a video will garner 10 times more engagement than a tweet without a video. To capitalize on social media's reach and cost-efficiency, businesses must begin leveraging video marketing.
Videos are a powerful tool for improving your SEO ranking.
Google and other search engines use various components of your website, including keywords, meta tags, descriptions, and other factors to determine where your website appears in the search results. One of the key reasons why your business needs video is because Google loves video content. When Google shows a video thumbnail alongside your search result, users are more likely to click on your result. This transforms your result into a rich snippet, which enhances your SEO ranking.
In conclusion, businesses that incorporate video into their marketing strategy will be more successful in today's digital environment. To maximize the impact of your video content, be sure to share valuable information while entertaining your audience. Utilize video to improve your social media engagement, and enhance your SEO ranking by providing valuable content that Google loves. Remember, the benefits of video marketing for businesses are clear, so don't wait to get started!
